Trying A New Tact, On PSAs — For Arresting Ebola In the Congo… With Dikembe Mutombo — NBA Roundball Great

Let us return to some real substance, then — and forget the nonsense out of 1600 Penn, of the morning. . . .

Smartly (I think), the CDC [and WHO] have enlisted perhaps the world’s most famous athlete from the Congo, in order to try to garner the trust of urban locals — in working together to arrest the current Ebola outbreak. See below — and I applaud his pro bono efforts here:

There are audio only spots running in country on the radio, as well as these TV and internet video spots — in French — the local language, too. Well-played, big man — well-played.


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