Ed’s 2011 Story Still Has Legs — More, On “Murcky” Merck Naming Origins

Today, that fine gent Ed Silverman once again took his readers on a tour through “the Facebook car-jacking” of 2011.

And many a MSM outlet took notice — once again. Here is BrandChannel on it (as just one example):

. . . .Germany-based Merck KGaA, a pharmaceuticals and chemicals group, needs to be more assertive in its ownership of the brand everywhere outside North America in the view of CEO Karl-Ludwig Kley, as reported by the Financial Times. But US-based Merck & Co. told the FT that it is committed to “resolving issues through communication and cooperation without the need to resort to litigation. . . .”

This is a fun and fascinating narrative. And if memory serves, the top-level domain administrators have not issued a definitive ruling. As of this moment, the Merck web site you see depends entirely on the geo-location of your computer’s point of access. Or so I am told. As ever, we will keep an eye out for developments, here. Onward.

Advertisements

There are no comments on this post.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: